The honest answer is "it depends" — but you can calculate a solid starting point in about two minutes. Estimate your Basal Metabolic Rate (BMR) with the Mifflin-St Jeor equation, multiply by an activity factor to get your Total Daily Energy Expenditure (TDEE), then subtract 300–500 calories to lose weight or add 200–300 to gain lean muscle.
As a rough population average, adult women maintain weight on roughly 1,600–2,400 calories/day and adult men on roughly 2,000–3,000 calories/day. These are broad averages, not your number — individual metabolism varies widely.
The catch: the starting number is the easy part. Keeping it accurate over months — as your body adapts and your weight changes — is where most people fail. That is exactly the problem adaptive tracking solves.
As a rough average, adult women maintain their weight on about 1,600–2,400 calories a day and adult men on about 2,000–3,000, but your own number comes from your body and your week: estimate your BMR with the Mifflin-St Jeor equation, multiply it by your activity factor to get your TDEE, then subtract 300–500 calories to lose weight or add 200–300 to gain lean muscle. That gives you a genuinely good starting point in two minutes. This guide shows the exact math, worked examples and a table by age and activity, then explains why the number drifts after a few weeks and how adaptive tracking learns your real expenditure from the meals you log and your weigh-ins.
Shortcut: the interactive calorie calculator runs the formulas below for you — maintenance, target and macros, instantly.
Your daily calorie target comes from three quick steps: estimate the energy your body burns at rest (BMR), scale it up for your activity level (TDEE), then adjust for your goal. Let us go through each.
Your Basal Metabolic Rate is the number of calories your body burns just to keep you alive at complete rest — breathing, circulating blood, maintaining body temperature. It is the single largest chunk of your daily energy use, typically 60 to 70 percent of the total.
The most widely used and reliable estimate is the Mifflin-St Jeor equation, which nutrition professionals generally consider the most accurate of the common formulas for the general population. It uses metric units (kilograms and centimetres):
Men: BMR = (10 × weight kg) + (6.25 × height cm) − (5 × age) + 5
Women: BMR = (10 × weight kg) + (6.25 × height cm) − (5 × age) − 161
Working in pounds and inches? Convert first: divide pounds by 2.205 to get kilograms, and multiply inches by 2.54 to get centimetres. Then use the formulas above.
The only difference between the two versions is the final constant (+5 for men, −161 for women), which reflects average differences in body composition. Enter your numbers and you have your BMR — the floor of your daily energy needs.
Nobody spends the whole day lying still. Your Total Daily Energy Expenditure (TDEE) is your BMR scaled up to account for movement: walking, working, exercising, even fidgeting. You estimate it by multiplying your BMR by an activity factor.
| Activity level | Typical week | Multiplier |
|---|---|---|
| Sedentary | Desk job, little or no exercise | × 1.2 |
| Lightly active | Light exercise 1–3 days/week | × 1.375 |
| Moderately active | Moderate exercise 3–5 days/week | × 1.55 |
| Very active | Hard exercise 6–7 days/week | × 1.725 |
| Extra active | Very hard training or a physical job | × 1.9 |
Most people overestimate here. Three gym sessions a week plus a desk job is "lightly" to "moderately" active, not "very active." When in doubt, pick the lower multiplier — it is easier to add calories later than to discover you have been overeating for a month.
Your TDEE is your maintenance level — the intake that keeps your weight roughly stable. From there you nudge up or down depending on what you want:
Do not go too low. As a general safety floor, most adults should not eat below roughly 1,200 calories/day for women or 1,500 calories/day for men without medical supervision. Very aggressive deficits accelerate muscle loss, deepen metabolic adaptation, and are hard to sustain. Slower is almost always better.
Formulas are abstract until you see them run. Here are three realistic profiles from start to finish.
Notice how different three "normal" people are: from about 1,525 to nearly 3,000 calories a day. This is exactly why a single number from a generic article is close to useless — your target depends on your body, your activity, and your goal.
If you want a number before doing your own arithmetic, this table runs the Mifflin-St Jeor equation from Step 1 for two reference adults and multiplies by three of the activity factors from Step 2. The reference bodies are assumptions, not population averages: a woman of 162 cm and 65 kg, and a man of 175 cm and 80 kg. The equation weighs 10 kcal per kilogram and 6.25 kcal per centimetre, so every 5 kg you differ from the reference moves the BMR by 50 kcal and every 8 cm by 50 kcal, before the activity multiplier is applied. Read the rows as the shape of the terrain, not as your coordinates on it.
One row worked in full, the 35-year-old woman: BMR = (10 × 65) + (6.25 × 162) − (5 × 35) − 161 = 650 + 1,012.5 − 175 − 161 = 1,326.5 kcal. Sedentary: 1,326.5 × 1.2 = 1,591.8, shown as 1,590. Moderately active: × 1.55 = 2,056.1, shown as 2,060. Very active: × 1.725 = 2,288.2, shown as 2,290. Every maintenance cell is rounded to the nearest 10 kcal.
| Sex and age | BMR | Sedentary (× 1.2) | Moderately active (× 1.55) | Very active (× 1.725) |
|---|---|---|---|---|
| Woman, 25 | 1,376.5 | 1,650 | 2,130 | 2,370 |
| Woman, 35 | 1,326.5 | 1,590 | 2,060 | 2,290 |
| Woman, 45 | 1,276.5 | 1,530 | 1,980 | 2,200 |
| Woman, 55 | 1,226.5 | 1,470 | 1,900 | 2,120 |
| Woman, 65 | 1,176.5 | 1,410 | 1,820 | 2,030 |
| Man, 25 | 1,773.8 | 2,130 | 2,750 | 3,060 |
| Man, 35 | 1,723.8 | 2,070 | 2,670 | 2,970 |
| Man, 45 | 1,673.8 | 2,010 | 2,590 | 2,890 |
| Man, 55 | 1,623.8 | 1,950 | 2,520 | 2,800 |
| Man, 65 | 1,573.8 | 1,890 | 2,440 | 2,710 |
These are maintenance figures. The weight-loss target for any row is that row minus 300–500 kcal, with the 1,200 and 1,500 kcal floors from the warning box above still applying: a sedentary 65-year-old woman at 1,410 kcal has only about 200 kcal of room before she reaches the floor, which is exactly the case where a smaller deficit plus more movement beats a larger deficit. The gap between the woman and the man of the same age is 397 kcal at rest, and the equation shows where it comes from: 150 kcal for the 15 kg difference, 81 kcal for the 13 cm, and 166 kcal from the two constants (+5 against −161). Change the reference bodies and the gap changes with them, which is why a table can only ever be the starting point the rest of this article describes.
For your own height, weight and age, the calorie calculator returns maintenance, a target and macros in one pass, and the TDEE calculator shows all five activity levels side by side.
Here is the part most calculators never mention. That tidy number you just computed is accurate on the day you compute it — and then it quietly drifts out of date. Three forces push it off:
When you eat in a deficit, your body defends itself. Non-exercise movement drops, hormones shift, and you burn fewer calories than the formula predicts — a well-documented effect called metabolic adaptation. Research suggests this adaptation can be meaningful over weeks of dieting, so the deficit you started with slowly shrinks even if your eating never changes.
BMR is tied directly to body weight in the Mifflin-St Jeor equation. Lose 5 kg and your maintenance level genuinely falls. The 1,525-calorie target that produced steady loss in week one can quietly become your maintenance level by week eight — and the scale stalls even though you are "doing everything the same."
Portion estimates creep. Untracked bites, oils, dressings, and "close enough" logs accumulate. Over a few weeks, a real 400-calorie deficit on paper can become a 100-calorie deficit in reality — barely enough to see on the scale.
The result is the classic plateau: you feel like you are following your target perfectly, yet progress stops. Static calculators cannot see any of this, because they hand you one number and walk away. We go deeper on this in why static calorie counters fail, and on the fix in our breakdown of the adaptive energy expenditure algorithm.
A good calorie target is a moving target, and PlateLens is built to move with you. The formula above gives you a strong day-one number; from there, PlateLens learns from your logs and weigh-ins and suggests new targets as your body changes:
The dynamic expenditure and the target suggestions are free on every plan, on iPhone, Android and the web. And because an adaptive expenditure is only as accurate as the food log it learns from, PlateLens learns from the most accurate one: in its published validation study, the Dietary Assessment Initiative measured PlateLens at ±1.1% calorie error across 180 weighed meals, and the open-source Foodvision Bench reproduced that result on 231 more meals on its public GitHub leaderboard.
A note on your health. These formulas and ranges are general educational guidance for healthy adults, not medical advice. If you are pregnant or breastfeeding, managing a medical condition, taking medication that affects weight, or have any history of disordered eating, talk to a doctor or registered dietitian before setting a calorie target or starting to track.
You can absolutely answer "how many calories should I eat a day" in two minutes: estimate your BMR with Mifflin-St Jeor, multiply by an honest activity factor, and adjust 300–500 down to lose or 200–300 up to gain. That gives you a genuinely good starting point — better than any generic number online.
Just remember that it is a starting point. Your body will adapt, your weight will change, and your logging will drift, so the number that works today will need adjusting in a few weeks. The people who succeed long term are not the ones who calculate the perfect number once — they are the ones who keep it accurate over time. That is the whole reason adaptive tracking exists: it learns what you really burn and keeps your target in step with you.
Tracking drift is the force you meet at every meal: a 400-calorie deficit on paper can shrink to 100 in reality as portions creep and oil goes unlogged. PlateLens logs the meal from a photo or from a sentence you would actually say, such as “turkey meatballs, a cup of couscous and a green salad with dressing”, and takes corrections in plain words: “the couscous was closer to a cup and a half.” With weekly learning on, each meal you log also feeds your dynamic expenditure, so every accurate entry carries into the targets PlateLens suggests. The Dietary Assessment Initiative measured PlateLens at ±1.1% calorie error across 180 weighed meals in its published validation study, and the open-source Foodvision Bench reproduced it on 231 more on its public GitHub leaderboard.
PlateLens calculates your calorie and macro targets during setup, learns your real expenditure from your logs and weigh-ins, and suggests new targets as you progress. The free plan never expires and includes AI photo analysis every day, manual and barcode logging, and no credit card requirement.
For most adults, 1,200 calories a day is the commonly cited lower bound for women eating without medical supervision, and roughly 1,500 for men. Going below those levels for extended periods risks nutrient deficiencies, muscle loss, and metabolic adaptation, and should only be done under the guidance of a doctor or registered dietitian. Many people who land at 1,200 have simply calculated too aggressive a deficit; a smaller 300 to 500 calorie deficit is usually more sustainable and produces results you can actually keep.
It depends on how you calculated your target. If you used an activity multiplier that already includes your typical training, your exercise is baked into your TDEE and you should not add it back on top, or you will double-count it. If you used a sedentary multiplier and log workouts separately, then eating back some of those calories makes sense. The cleanest approach is to pick one method, hold it steady for a few weeks, and let your real weight trend tell you whether the number is right.
A kilogram of body fat is commonly estimated to store around 7,700 calories, so losing 1 kg requires roughly a 7,700 calorie cumulative deficit. At a deficit of 500 calories a day that is about 15 days per kilogram, or close to 0.5 kg per week. This is an approximation, not a precise law; early weight change also includes water and glycogen shifts, which is why the scale rarely moves in a straight line.
The most common reasons are that the deficit is smaller than it looks, or that your maintenance level has fallen. Tracking drift, untracked bites, oil and dressings, and generous portion estimates can quietly erase a deficit. As you lose weight your body also burns fewer calories, so a target that worked in week one becomes maintenance by week six through metabolic adaptation. Water retention can mask real fat loss for one to two weeks. Judge progress over three to four weeks, tighten tracking accuracy, and recalculate your target as your weight changes.
A physically demanding job, such as construction, warehouse, or nursing work, pushes you toward the higher activity multipliers, typically 1.725 (very active) or 1.9 (extra active). Multiply your BMR by that figure rather than a sedentary 1.2. Because job intensity varies day to day, treat the result as a starting estimate and adjust based on your real weight trend over two to three weeks.
A good rule of thumb is to recalculate every time your weight changes by about 4 to 5 kg (roughly 10 lbs), or whenever progress stalls for more than two to three weeks. Your BMR is tied to your body weight, so a number calculated months ago will drift as your body changes. PlateLens does this for you: every 14 days it checks your targets against your latest expenditure and weight and, whenever your progress calls for it, a quick check-in suggests new targets that you apply with one tap.
PlateLens is made for starting out: it works out your calorie and macro targets from your height, weight, age, activity and goal, then logs each meal in one step from a photo or a plain sentence such as “turkey meatballs, couscous and a side salad”, with no weighing or searching, and takes corrections in your own words, like “the couscous was a full cup”. It keeps pace as you lose, too: a 1,525-calorie target that produces steady loss in week one can become maintenance by week eight, so every 14 days PlateLens suggests new targets built for where you are now whenever your progress calls for it, and it can learn your real expenditure from your logs and weigh-ins, all on a free plan that never expires. In its published validation study, the Dietary Assessment Initiative measured PlateLens at ±1.1% calorie error across 180 weighed meals, and Foodvision Bench reproduced it on 231 more on its public GitHub leaderboard.
PlateLens learns it for you: turn on Adjust with my logs and weigh-ins once, and every week it works out the expenditure that fits the meals you log and the way your weight moves, in steady steps of up to 5% that follow the trend of up to three weeks of weigh-ins. Every 14 days it checks your targets against that dynamic expenditure and your latest weight and, whenever your progress calls for it, suggests new targets that one tap on Apply New Targets puts to work. An adaptive expenditure is only as accurate as the food log it learns from, and PlateLens learns from the most accurate one: the Dietary Assessment Initiative’s published validation study measured PlateLens at ±1.1% calorie error across 180 weighed meals, and the open-source Foodvision Bench reproduced that result on 231 more on its public GitHub leaderboard.