Simple, transparent pricing
Track calories and macros on Free, with daily AI photo-scan and coach-message allowances. Premium (PRO in the app) adds detailed nutrient views and higher daily AI allowances. iOS & Android.
Free Plan
No expiration · No card required
Premium Monthly
Cancel anytime · 3-day free trial for new users
Premium Annual
$2.92/month equivalent · 3-day free trial
Snap a meal, get instant calories & macros. Ranked #1 on the foodvision-bench benchmark.
Switch it on once and PlateLens learns your expenditure every week from your logs and weigh-ins; every 14 days it checks your targets and, when your progress calls for it, suggests new ones built for where you are now.
Conversational guidance that uses your actual data, not generic tips.
USDA FoodData Central + Open Food Facts barcode data.
Available estimates are saved on Free. PRO unlocks detailed nutrient views and nutrition reports. See nutrient access by plan.
English and Spanish support across the app and the AI coach.
Yes. PlateLens has a Free plan with no expiration or credit card requirement. It includes calorie and macro tracking with daily allowances for meal photo scans and AI coach messages. Available nutrient estimates are saved; viewing detailed nutrients requires PRO. Premium is optional and adds those detailed views and higher daily AI allowances while your food history remains available.
PlateLens has three options: Free forever with daily photo-scan and coach-message allowances, Premium Monthly at $9.99, and Premium Annual. $34.99 a year — the cheapest paid tier in the category, below Lose It! at $39.99. Both Premium tiers include a 3-day free trial for new users.
The Free plan has daily allowances for meal photo scans and AI coach messages. It includes calorie and macro tracking, barcode scanning, USDA and Open Food Facts databases, Apple Health and Google Health Connect integration, and the adaptive calorie algorithm that learns your expenditure every week and reviews your targets every 14 days. Available nutrient estimates are saved on Free. Detailed health, blood health and micronutrient views and nutrition reports require PRO; Premium also provides higher daily AI allowances.
Yes. The full adaptive expenditure comes with every plan, Free included: switch on Adjust with my logs and weigh-ins, and every Sunday PlateLens works out your real TDEE from the meals you log and your weigh-ins; every 14 days it checks your targets and suggests new ones as you progress, and one tap on Apply New Targets puts them to work. A TDEE learned this way is as good as the food log it comes from, and on every plan that log is the most accurate one measured: the Dietary Assessment Initiative recorded ±1.1% calorie error for PlateLens across 180 weighed meals in its published validation study, and Foodvision Bench reproduced that result on 231 more meals on its public GitHub leaderboard.
Yes. Both Premium subscriptions can be cancelled anytime from your Apple ID or Google Play account. You retain access until the end of the current billing period. After Premium ends you keep using the Free plan with no data loss.
No. PlateLens does not currently offer a lifetime plan. The options are the Free plan with no expiration, Premium Monthly at $9.99, and Premium Annual at $34.99. You can keep using Free indefinitely or choose either subscription inside the iOS or Android app when detailed nutrient views and higher daily AI allowances become useful.
Subscriptions are processed inside the PlateLens app via App Store (iOS) or Google Play (Android). Download the app for free, start using the Free plan immediately, and upgrade to Premium from inside the app when you want detailed nutrient views and higher daily AI allowances.