Is MacroFactor Free? What MacroFactor Costs in 2026, and the Trial

MacroFactor is not free: it has no free plan, only a 7-day trial, and then costs $11.99 a month, $47.99 every six months or $71.99 a year in the US, or $89.99 a year bundled with MacroFactor Workouts, per its store listings and help center on 27 October 2026. Our picks: MacroFactor if you want its coached weekly check-ins; PlateLens if you want your expenditure learned every week from your meals and weigh-ins, with new targets suggested every 14 days, on a free plan with no card.

Free plan

none · 7-day trial

Monthly

$11.99

Yearly

$71.99 · $5.99/mo

With Workouts

$89.99 a year

PlateLens

adaptive target · free plan

What MacroFactor costs in 2026

MacroFactor prints its prices in the subscription terms at the end of its App Store and Google Play descriptions, and repeats them in its help-center article on subscriptions and bundles. All three were read on 27 October 2026. They are US-dollar prices; MacroFactor says prices elsewhere may vary with exchange rates and taxes.

Three notes on the table. Paying monthly for a full year comes to $143.88, twice the yearly plan, so the yearly price is the one to compare. The App Store’s in-app purchase list also includes a $9.99 monthly entry and a $59.99 yearly one, and nothing on the listing says who is offered them, so the table keeps the prices MacroFactor states in its terms; Google Play shows a range of $9.99 to $89.99 per item. And MacroFactor Workouts, the company’s separate training app, costs the same as the nutrition app on its own, which is why the bundle costs $18 a year more than one yearly plan rather than double.

Is there a free version of MacroFactor?

No, and MacroFactor says so in its own words. The App Store listing: “MacroFactor has a free trial, but does not offer a free subscription tier.” The Google Play listing: “You get a 7 day free trial of the full calorie counter and macro tracker. After that, a subscription is required, as there is no free tier.” The download is free and the trial opens the whole app, but there is no reduced or ad-supported mode to fall back on when it ends.

Ending a subscription does not erase your history. MacroFactor’s help center says your data is deleted only if you choose to delete it, and asks you to resubscribe with the same email address so the new plan attaches to your existing account.

How the 7-day free trial works

The App Store listing puts it plainly: “Download to start your 7-day trial.” Three details decide whether that week ends in a charge.

• It renews on its own. Both store listings say the subscription renews automatically unless you cancel at least 24 hours before the current period ends.
• You cancel in the store, not in the app. MacroFactor’s help center says payment details and cancellations are managed through your phone’s app store: the subscriptions in your Apple account, or those in Google Play.
• A code doubles it. MacroFactor’s trial-codes page says trials last 7 days without a code and 14 days with one from a creator or coach, and that a code does not change the price after the trial. An account that has already had a trial may not be offered the code field.

Use the trial for what it can show. MacroFactor’s targets move at a weekly check-in, so seven days cover one check-in at most: enough to judge the logging and the check-in screen, not enough to watch the expenditure settle over several weeks.

What the subscription buys

Mostly the coaching algorithm, which is MacroFactor’s real strength. Each week it compares your calorie and macro intake with your weight trend to estimate your expenditure, then sets the next week’s calorie and macro targets at a check-in on the day you choose. You can decline a check-in, and its coaching modules ask about partially logged days, your latest weigh-in and days left unlogged or fasted before recommending a change. Three program styles decide how much control you keep: Coached leaves the weekly changes to the app, Collaborative lets you set your own day-to-day calories and macros while it manages the weekly budget, and Manual keeps the analytics without adjusting anything. Its listings call the algorithm adherence neutral: going over shows no warnings or red numbers, and the check-in still works.

Around that sit the logging tools: AI photo logging, a typed meal description, speech-to-text, a barcode scanner and a nutrition-label scanner, on a verified food database of more than 1.36 million entries according to its Google Play listing, with micronutrient breakdowns, a Weight Trend chart, habit and period trackers and an Apple Watch app. The App Store lists the app in English and Japanese.

Lifetime plans, discounts and the Workouts bundle

• No lifetime plan. MacroFactor’s help center explains why it offers no one-time payment: its per-user costs, starting with access to food databases, grow with how much people use the app.
• No sales. Its trial-codes page states that MacroFactor doesn’t ever run discounts or sales on subscriptions; codes lengthen the trial and change nothing else.
• The bundle. If you started using MacroFactor on or after 1 January 2026, you can subscribe to MacroFactor Nutrition and MacroFactor Workouts together for $89.99 a year, from More › Subscription in either app. Anyone with an active nutrition subscription from before that date gets Workouts at no extra cost through 12 January 2027, and the same $89.99 bundle afterwards.

How to cancel MacroFactor and get a refund

Cancel in the App Store or Google Play at least 24 hours before the renewal date; MacroFactor’s help center says it cannot cancel or manage an Apple subscription from its side. Refunds follow the store too, per its refund article. On iPhone you request one from Apple’s support portal, under Subscriptions and purchases. On Android, MacroFactor says Google Play refunds a purchase if you ask within 48 hours, and that its own support can also issue refunds (in the app: More › Community & Support › Support). To move between monthly, six-month and yearly billing, use More › Subscriptions in the app.

Is there a free app with adaptive calorie targets?

This is usually the real question behind “is MacroFactor free”: people want the adaptive target, and here it costs $71.99 a year, with a trial that ends after one check-in. PlateLens learns your expenditure the same weekly way on its free plan. Switch on Dynamic expenditure (the setting reads Adjust with my logs and weigh-ins) and every Sunday PlateLens compares the meals you logged with how your weight changed, then works out the expenditure that fits both. Each week needs meals on at least 4 days and one weigh-in; each update moves the figure by at most 5%, and Why it changed spells out the average intake and the weight change behind it. If you have had your resting metabolism measured, you can add the result. Every 14 days a check-in suggests new calorie and macro targets built on that expenditure, and your targets change only when you choose Apply New Targets. The algorithm explainer covers the details.

Where the two apps differ is in filling the log. In PlateLens you photograph the plate or say what you ate, such as “two fried eggs, sourdough toast with butter and a flat white”, and correct it in plain words with Fix it, such as “only one slice of toast”; a meal logs in about 2.1 seconds on average. MacroFactor’s help center makes a fair point about adaptive targets: consistency matters more than perfect accuracy, because a steady logging error ends up absorbed into the estimate. What no algorithm can absorb is a meal or a day that never gets logged. Both apps leave incomplete days out of the calculation (PlateLens asks you to confirm days with much less food than usual), and the speed of logging is what keeps the days complete.

On calorie accuracy itself, the measurements come from outside groups. The Dietary Assessment Initiative’s pre-registered validation study, which no app paid for, recorded a mean calorie error of ±1.1% for PlateLens in photo mode (3.5% with the meal typed in) on 180 weighed meals, against 4.8% for MacroFactor, and the open-source Foodvision Bench has also reproduced the PlateLens result on 231 weighed meals on its public GitHub leaderboard. Those are aggregate calorie figures, not a guarantee for each meal or each macro.

PRO, PlateLens’s paid plan (see pricing), adds higher daily allowances for photo scans and coach messages, detailed nutrient views and nutrition reports. The learned expenditure and the 14-day review of your targets stay on the free plan either way.

Who should pay for MacroFactor, and who can skip it

Pay for it if you already log every day, like choosing foods from a verified database, and want an app to set each week’s calories and macros for you, including different macros on different days. Its check-in design, which never scolds you for going over, is genuinely good, and the yearly plan is the sensible way to buy it. Skip it if the price is what stopped you, or if you want photo logging without paying for a subscription: the weekly learned expenditure and the suggested targets are part of PlateLens’s free plan, and PRO costs $34.99 a year if you later want it. If you have not set a starting target yet, the TDEE guide explains the three ways to estimate one.

Where these numbers come from

• MacroFactor’s US App Store listing (version 5.8.9) and US Google Play listing (updated 26 October 2026), read 27 October 2026: prices, trial and renewal terms, features, languages.
• MacroFactor’s help center, read 27 October 2026: bundles, managing and refunding a subscription, plan length, lifetime plans, program styles, check-ins and logging accuracy.
• MacroFactor’s trial-codes page (updated 10 October 2025): trial length and its no-discounts statement.
• PlateLens: the pricing page and the support guide on how PlateLens calculates your expenditure.
• Calorie accuracy: the Dietary Assessment Initiative’s six-app validation study, published 8 April 2026, and Foodvision Bench’s public leaderboard on GitHub.

Frequently Asked Questions