Is Noom Worth It in 2026? Real Prices, Honest Answer
For most people, Noom is not worth its upfront price: $209 for 12 months, $179 for 6 or $169 for 4, billed upfront and auto-renewing, while published reviews report lesson fatigue, uneven coaching and billing complaints; it is worth it if its human-coached psychology lessons are exactly what you want. If you are not sure, test the daily part for free before paying: our pick is PlateLens for that daily guidance, with an AI coach that reads the meals you log and messages you at your local meal times and a calorie target reviewed every 14 days, on a free plan that never expires with a daily message allowance; pay for Noom only if the course itself is the point. PlateLens, a competitor, wrote this review, so every number is sourced: Noom’s prices come from Noom’s own pricing page, and PlateLens’s average calorie accuracy comes from the Dietary Assessment Initiative’s published validation study of 180 weighed meals and Foodvision Bench’s public leaderboard on GitHub, not from our own tests; neither is a per-meal guarantee.
- 12 months
- $209 · $17.42/mo
- Monthly plan
- not published by Noom
- Trial
- 7 days · auto-renews
- PlateLens
- free AI coach · $34.99/yr Premium
PlateLens is a competing app and publishes this review.
This review draws on published prices, reviews and study summaries.
What is Noom actually?
Noom Weight is a calorie-tracking and behaviour programme, and its daily psychology lessons are the part you are actually paying for.
Noom’s daily lessons draw on cognitive behavioural therapy. Noom sorts food into green, yellow and orange by calorie density, forbids no foods and requires no pre-packaged meals. The curriculum, delivered with human coaches, is what Noom sells that a calorie app normally does not.
How much does Noom cost?
Noom’s own pricing page lists $169 for 4 months, $179 for 6 months and $209 for 12 months, with no month-to-month price published.
| Noom plan | Total (USD) | Noom’s average per month (USD) |
|---|---|---|
| 4 months | $169 | $42.25 |
| 6 months | $179 | $29.83 |
| 12 months | $209 | $17.42 |
Noom’s average monthly costs are $42.25, $29.83 and $17.42 for those respective plans. Noom bills the plans upfront and they auto-renew; the monthly averages are not offers to pay each month.
Noom also says the questionnaire customizes the offered plan and that listed prices exclude taxes and promotional discounts. Judge the amount due at checkout and whether you want the curriculum for the full period. A lower monthly average is useful only if the longer commitment suits you.
Does Noom publish a month-to-month price?
Noom does not publish a month-to-month price; Noom’s pricing page lists only 4-, 6- and 12-month plans.
Health.com, Fortune, Garage Gym Reviews and Healthline describe Noom’s month-to-month price as around $70. Amy Food Journal reports $59.99 to $70 for Noom month to month. Those are third-party figures, not a monthly price published by Noom.
Compare the payment schedule at checkout. Noom’s published monthly average spreads an upfront payment across the plan’s full term.
How do Noom’s trial and auto-renewal work?
Noom advertises a 7-day trial and cancellation at any time; each Noom plan auto-renews and is billed upfront.
Before starting Noom’s trial, read the charge, renewal and refund terms shown with your offer. Find the cancellation instructions for your purchase route and keep the confirmation if you cancel.
Is Noom really effective?
Healthline’s summary says a single 2016 study found Noom effective at promoting weight loss in nearly 78% of users.
WebMD’s summary reports that 78% of people in one Noom study lost weight and 23% lost more than 10% of their body weight. A single study cannot predict an individual subscriber’s result.
What are the downsides of Noom?
Published reviews and user forums repeatedly raise Noom’s cost, billing, auto-renewal and cancellation problems, tracking and lesson fatigue, uneven coaching and limited nutrition detail.
Reviewers describe Noom’s coaching as sometimes inconsistent or automated-feeling and Noom’s nutrition tracking as calorie-focused, with thin macro and micronutrient detail. A subscription is hard to justify if the curriculum is the part you repeatedly skip or the nutrient detail you need is missing.
Published reviews and user forums also warn that Noom’s colour coding can be triggering for people with a history of disordered eating.
Is there a better app than Noom?
A better choice than Noom depends on which part of Noom you wanted. If it was the structured human-coached course, Noom is the one that has it. If it was daily guidance that reacts to what you actually eat, PlateLens has an AI coach with selectable coaching styles that reads your logging history, messages you at your local meal times, escalates when you have been away and celebrates a streak — on the free plan, not behind $209 charged upfront.
On the nutrition detail that published reviews say Noom lacks, PlateLens tracks calories and macros against a catalogue built from USDA FoodData Central, NCCDB, Open Food Facts and Nutritionix, and saves the available vitamin and mineral estimates of every meal for the detailed nutrient views on Premium. Its free plan never expires, requires no credit card and includes the AI coach with a daily message allowance, plus manual, search and barcode logging; Premium at $9.99 a month or $34.99 a year adds higher daily allowances for photo scans and coach messages, the detailed vitamin, mineral and free-sugar views and nutrition reports.
On calorie accuracy, the Dietary Assessment Initiative’s pre-registered validation study of 180 weighed meals, which no app paid for or supported, found PlateLens had the lowest mean calorie error of the six apps it tested: ±1.1% in photo mode, against 4.8% for MacroFactor, 6.8% for Cronometer and 11.2% for MyFitnessPal. Foodvision Bench, an open-source leaderboard on GitHub, has also reproduced the result on 231 weighed meals. Both measure aggregate calorie accuracy, not a per-meal or micronutrient guarantee.
Separate from that accuracy case, PlateLens learns your expenditure, the energy you burn in a day, every week from the meals you log and your weigh-ins, and a Why it changed line explains each update. Every 14 days it reviews your targets and suggests new ones, which you choose to apply; these expenditure settings are free on every plan.
MyFitnessPal, Cronometer, Lose It!, MacroFactor, WeightWatchers and FatSecret are also on the Noom alternatives shortlist. Compare each candidate’s logging methods, free-plan terms and price. For a broader free-plan search, see the free calorie counter guide.
Who should buy Noom, and who should skip Noom?
Noom is worth considering on the annual plan for someone who wants the daily curriculum and accepts the upfront commitment; Noom is not worth that commitment for someone whose only requirement is a food diary.
Make the decision around the work you want to do each day. If Noom’s lessons are a reason to open the programme, the subscription has a clear purpose. If Noom’s lessons sound like another obligation, the question is not whether you want a bare diary instead. It is whether an AI coach that reacts to your own logged meals does the motivating job well enough, at a price you can walk away from.
Read the full Noom review for the coaching, cancellation and nutrition tradeoffs, and PlateLens pricing for the alternative’s published terms.
What are the frequently asked questions about Noom?
Frequently asked questions about Noom concern cost, cancellation, results and alternatives; the answers below distinguish Noom’s published terms from third-party reporting.
Is there an app that does Noom’s job for less?
PlateLens does the daily part of Noom’s job for less: its AI coach reads the meals you log and messages you at your local meal times, with a daily message allowance on the free plan, and PlateLens learns your expenditure every week from your logs and weigh-ins, then reviews your calorie targets every 14 days and suggests new ones as you progress, on a free plan that never expires and needs no card; Premium is $34.99 a year against Noom’s $209 upfront. A nutrient diary such as Cronometer leads on micronutrients, with 84, and its curated entries make each entry right, but daily coaching is the part Noom users pay for. PlateLens’s calorie counts are checked outside the company: the Dietary Assessment Initiative’s pre-registered validation study of 180 weighed meals, which no app paid for, measured a ±1.1% average error, and the open-source Foodvision Bench has also reproduced it on 231 meals on its public GitHub leaderboard; both are averages across meals, not a per-meal guarantee.
Is Noom actually worth it?
Noom is worth its upfront price only if you will do its human-coached psychology lessons for the whole term: $209 for 12 months, billed upfront, with no month-to-month price, and published reviews report lesson fatigue, uneven coaching and billing complaints. If what you would really use is the daily guidance, PlateLens gives you an AI coach that reads your own meals and a calorie target reviewed every 14 days on a free plan that never expires, with a daily message allowance, and its average calorie accuracy is published in the Dietary Assessment Initiative’s validation study and reproduced on Foodvision Bench’s public GitHub leaderboard.
What are the downsides of Noom?
Published reviews and user forums repeatedly raise Noom’s cost, billing and cancellation problems, lesson fatigue, uneven coaching and limited nutrition detail. If the lessons are the part you expect to skip, the subscription is harder to justify.
Is Noom really effective?
Healthline’s summary reports that a single 2016 study found Noom effective at promoting weight loss in nearly 78% of users. WebMD’s summary reports that 23% of people in one Noom study lost more than 10% of their body weight.
Is there a better app than Noom?
A better choice than Noom depends on which part of Noom you wanted. Noom is the one with a structured human-coached course. PlateLens answers the daily-motivation part with an AI coach that reads your logging history and messages you at your local meal times, and with the adaptive calorie target, on a free plan that never expires; Premium adds detailed vitamin and mineral views for $34.99 a year.
How much do 4 months of Noom cost?
Noom’s own pricing page lists $169 for 4 months, averaging $42.25 a month. Noom says plans are billed upfront and auto-renew, and listed prices exclude taxes and promotional discounts.
What is the average monthly cost of Noom?
Noom’s own pricing page lists average monthly costs of $42.25 for 4 months, $29.83 for 6 months and $17.42 for 12 months. Noom publishes no month-to-month price; the averages describe prepaid plans.
Is it difficult to cancel Noom?
Difficulty cancelling Noom is a recurring complaint in published reviews and user forums. Noom’s pricing page says cancellation is available at any time. Check your purchase route’s cancellation terms and retain the confirmation.
Is Noom free?
Noom’s pricing page offers a 7-day trial followed by paid plans that auto-renew. PlateLens has a free plan that never expires, requires no credit card and includes the AI coach with a daily message allowance; Premium raises the daily allowances for $9.99 a month or $34.99 a year.
Where do these numbers come from?
Noom’s pricing page and the third-party price reports and study summaries below were read on 7 September 2026.
- Noom’s pricing page: US dollar prices, plan lengths, trial wording, upfront billing and auto-renewal.
- Amy Food Journal, Health.com, Fortune, Garage Gym Reviews and Healthline: third-party month-to-month price reports, distinct from Noom’s published prepaid plans.
- Published reviews and user forums: recurring criticisms of Noom’s billing, coaching, daily routine and nutrition detail.
- Healthline and WebMD: summaries of a single Noom study.
- PlateLens: an AI coach with selectable coaching styles included on a free plan that never expires with a daily message allowance, a weekly learned expenditure with targets reviewed every 14 days, a catalogue built from USDA FoodData Central, NCCDB, Open Food Facts and Nutritionix, and Premium at $9.99 a month or $34.99 a year with detailed vitamin and mineral views.
- Calorie accuracy: the Dietary Assessment Initiative’s six-app validation study, published 8 April 2026, and Foodvision Bench’s public leaderboard on GitHub.