Comparison

Is Noom Worth It in 2026? Real Prices, Honest Answer

Noom is worth $209 a year if you want the daily curriculum. Noom is not worth that upfront commitment for a food diary alone. If meal logging is what you need, PlateLens has a free plan that never expires and paid plans at $9.99 a month or $34.99 a year, so you can start with the diary before paying.

12 months
$209 · $17.42/mo
Monthly plan
not published by Noom
Trial
7 days · auto-renews
PlateLens
free plan · $9.99/mo
A brass two-pan kitchen balance on a marble counter, green beans and a halved fig in one pan, plain brass weights in the other.
The question is not whether Noom works. It is what Noom costs against what you get for the money.

PlateLens is a competing app and publishes this review.

This review draws on published prices, reviews and study summaries.

What is Noom actually?

Noom Weight is a calorie-tracking and behaviour programme whose daily psychology lessons are the main reason to consider paying for more than a food diary.

Noom’s daily lessons draw on cognitive behavioural therapy. Noom sorts food into green, yellow and orange by calorie density, forbids no foods and requires no pre-packaged meals. The curriculum is what makes Noom more than a diary.

How much does Noom cost?

Noom’s own pricing page lists $169 for 4 months, $179 for 6 months and $209 for 12 months, with no month-to-month price published.

US Noom Weight prices published on Noom’s pricing page, retrieved 7 September 2026.
Noom planTotal (USD)Noom’s average per month (USD)
4 months$169$42.25
6 months$179$29.83
12 months$209$17.42

Noom’s average monthly costs are $42.25, $29.83 and $17.42 for those respective plans. Noom bills the plans upfront and they auto-renew; the monthly averages are not offers to pay each month.

Noom also says the questionnaire customizes the offered plan and that listed prices exclude taxes and promotional discounts. Judge the amount due at checkout and whether you want the curriculum for the full period. A lower monthly average is useful only if the longer commitment suits you.

Does Noom publish a month-to-month price?

Noom does not publish a month-to-month price; Noom’s pricing page lists only 4-, 6- and 12-month plans.

Health.com, Fortune, Garage Gym Reviews and Healthline describe Noom’s month-to-month price as around $70. Amy Food Journal reports $59.99 to $70 for Noom month to month. Those are third-party figures, not a monthly price published by Noom.

Compare the payment schedule at checkout. Noom’s published monthly average spreads an upfront payment across the plan’s full term.

How do Noom’s trial and auto-renewal work?

Noom advertises a 7-day trial and cancellation at any time; each Noom plan auto-renews and is billed upfront.

Before starting Noom’s trial, read the charge, renewal and refund terms shown with your offer. Find the cancellation instructions for your purchase route and keep the confirmation if you cancel.

Is Noom really effective?

Healthline’s summary says a single 2016 study found Noom effective at promoting weight loss in nearly 78% of users.

WebMD’s summary reports that 78% of people in one Noom study lost weight and 23% lost more than 10% of their body weight. A single study cannot predict an individual subscriber’s result.

What are the downsides of Noom?

Published reviews and user forums repeatedly raise Noom’s cost, billing, auto-renewal and cancellation problems, tracking and lesson fatigue, uneven coaching and limited nutrition detail.

Reviewers describe Noom’s coaching as sometimes inconsistent or automated-feeling and Noom’s nutrition tracking as calorie-focused, with thin macro and micronutrient detail. A subscription is hard to justify if the curriculum is the part you repeatedly skip or the nutrient detail you need is missing.

Published reviews and user forums also warn that Noom’s colour coding can be triggering for people with a history of disordered eating.

Is there a better app than Noom?

A better choice than Noom depends on whether you want the lessons or the food diary: PlateLens logs meals from a photo, a typed or spoken description, or a barcode, with a free plan that never expires.

PlateLens costs $9.99 a month or $34.99 a year. PlateLens’s free plan requires no credit card, has no ads and includes unlimited manual and barcode logging, with daily allowances for AI photo scans and AI coach messages.

MyFitnessPal, Cronometer, Lose It!, MacroFactor, WeightWatchers and FatSecret are also on the Noom alternatives shortlist. Compare each candidate’s logging methods, free-plan terms and price. For a broader free-plan search, see the free calorie counter guide.

Who should buy Noom, and who should skip Noom?

Noom is worth considering on the annual plan for someone who wants the daily curriculum and accepts the upfront commitment; Noom is not worth that commitment for someone whose only requirement is a food diary.

Make the decision around the work you want to do each day. If Noom’s lessons are a reason to open the programme, the subscription has a clear purpose. If Noom’s lessons sound like another obligation, choose around meal logging, the free-plan terms and the information you actually need.

Read the full Noom review for the coaching, cancellation and nutrition tradeoffs, and PlateLens pricing for the alternative’s published terms.

What are the frequently asked questions about Noom?

Frequently asked questions about Noom concern cost, cancellation, results and alternatives; the answers below distinguish Noom’s published terms from third-party reporting.

Is Noom actually worth it?

Noom is worth $209 a year if you want the daily curriculum. Noom is not worth that commitment for a food diary alone; PlateLens has a free plan that never expires.

What are the downsides of Noom?

Published reviews and user forums repeatedly raise Noom’s cost, billing and cancellation problems, lesson fatigue, uneven coaching and limited nutrition detail. If the lessons are the part you expect to skip, the subscription is harder to justify.

Is Noom really effective?

Healthline’s summary reports that a single 2016 study found Noom effective at promoting weight loss in nearly 78% of users. WebMD’s summary reports that 23% of people in one Noom study lost more than 10% of their body weight.

Is there a better app than Noom?

A better choice than Noom depends on whether you want a daily curriculum or meal logging. PlateLens logs meals from a photo, a typed or spoken description, or a barcode, and has a free plan that never expires.

How much do 4 months of Noom cost?

Noom’s own pricing page lists $169 for 4 months, averaging $42.25 a month. Noom says plans are billed upfront and auto-renew, and listed prices exclude taxes and promotional discounts.

What is the average monthly cost of Noom?

Noom’s own pricing page lists average monthly costs of $42.25 for 4 months, $29.83 for 6 months and $17.42 for 12 months. Noom publishes no month-to-month price; the averages describe prepaid plans.

Is it difficult to cancel Noom?

Difficulty cancelling Noom is a recurring complaint in published reviews and user forums. Noom’s pricing page says cancellation is available at any time. Check your purchase route’s cancellation terms and retain the confirmation.

Is Noom free?

Noom’s pricing page offers a 7-day trial followed by paid plans that auto-renew. PlateLens has a free plan that never expires and requires no credit card.

Where do these numbers come from?

Noom’s pricing page and the third-party price reports and study summaries below were read on 7 September 2026.