Noom Review 2026: Cost, What It Does, Who It Suits
Noom is worth its $209 a year, billed upfront and renewed automatically, only if you want daily psychology lessons with coaching; recurring billing, cancellation and coaching complaints in published reviews and user forums belong in the decision too. What most people buy Noom for is daily accountability while they lose weight, and PlateLens offers that on a free plan that never expires: an AI coach that reads your logged meals, messages you at your meal times and checks in when you have been away, a calorie burn it learns every week from your logs and weigh-ins with new targets suggested every 14 days, and meals logged from one photo or sentence against USDA FoodData Central and NCCDB data. Its calorie estimates were measured by two outside groups: in a pre-registered validation study that no app paid for, the Dietary Assessment Initiative found a ±1.1% average error on 180 weighed meals, the lowest of six apps, and Foodvision Bench has also reproduced it on its public GitHub leaderboard, an average across meals rather than a per-meal promise. Noom remains the choice if the psychology lessons are the point, and WeightWatchers if you want a human coach.
- 12 months
- $209 · $17.42/mo
- Monthly plan
- not published by Noom
- Trial
- 7 days · auto-renews
- PlateLens
- free plan · AI coach · target from your weigh-ins
PlateLens is a competing app and publishes this review.
This review draws on published prices, reviews and study summaries.
What is Noom Weight, and what does Noom do?
Noom Weight combines calorie tracking with a daily behaviour curriculum; Noom’s lessons are the part to evaluate if you are considering paying for more than meal logging.
Noom’s daily psychology lessons draw on cognitive behavioural therapy. Noom sorts food into green, yellow and orange by calorie density, forbids no foods and requires no pre-packaged meals. Noom also integrates with fitness trackers including Apple Watch and Oura.
This review concerns Noom Weight, the calorie and behaviour programme. Noom Med and GLP-1 offerings are different products.
How much does Noom cost?
Noom’s own pricing page lists $169 for 4 months, $179 for 6 months and $209 for 12 months; Noom publishes no month-to-month price on that page.
| Noom plan | Total (USD) | Noom’s average per month (USD) |
|---|---|---|
| 4 months | $169 | $42.25 |
| 6 months | $179 | $29.83 |
| 12 months | $209 | $17.42 |
Noom’s average monthly prices are $42.25 for 4 months, $29.83 for 6 months and $17.42 for 12 months. Noom bills every plan upfront and each plan auto-renews, so the monthly average spreads the total over the term; it is not a monthly instalment.
Noom says the questionnaire customizes the offered plan and that published prices are before taxes and promotional discounts. Read the actual amount due and renewal period before accepting an offer. The annual option has the lowest published monthly average, but that matters only if you want the programme for the full commitment.
PlateLens costs $9.99 a month or $34.99 a year and has a free plan that never expires. If a food diary is what you want, those are the terms to compare with Noom’s $209 annual commitment.
What is the average monthly cost of Noom?
Noom’s own pricing page lists monthly averages ranging from $17.42 for the 12-month plan to $42.25 for the 4-month plan, but no month-to-month tariff.
Health.com, Fortune, Garage Gym Reviews and Healthline describe Noom month to month as around $70. Amy Food Journal reports $59.99 to $70 for Noom month to month. Those are third-party figures, not monthly prices published by Noom.
The useful distinction is payment frequency. Noom’s published averages compare its prepaid plans with each other. If signup offers you a month-to-month plan, compare that offer’s total and payment schedule.
What happens after Noom’s trial?
Noom advertises a 7-day trial with cancellation at any time; Noom’s paid plans auto-renew and are billed upfront.
Use Noom’s trial as a decision period. Before starting, read the trial charge and refund terms, identify when renewal happens and find the cancellation instructions for your purchase route.
A useful trial decision is whether Noom’s daily lessons are something you want to keep doing alongside tracking. A low monthly average will not make an unwanted curriculum more useful. Keep the offer and cancellation confirmation so you can check the terms you actually accepted.
What are the advantages of Noom?
Noom combines daily psychology lessons, calorie-density colour coding and fitness-tracker integrations, with no forbidden foods or requirement to buy pre-packaged meals.
Does Noom offer daily psychology lessons?
Noom offers daily psychology lessons inspired by cognitive behavioural therapy. The curriculum gives you reading and reflection alongside a food diary.
How does Noom’s food colour system work?
Noom groups food into green, yellow and orange by calorie density. Noom does not forbid foods.
Does Noom connect to Apple Watch or Oura?
Noom integrates with fitness trackers including Apple Watch and Oura. Check the device connection and data you want to sync before subscribing.
Do you have to buy Noom meals?
Noom does not require pre-packaged meals. You can use Noom with the food you buy and prepare yourself.
What are the downsides of Noom?
Published reviews and user forums repeatedly raise Noom’s high cost, billing and cancellation problems, tracking and lesson fatigue, inconsistent coaching and limited nutrition detail.
Can Noom’s tracking and lessons become tiring?
Tracking and lesson fatigue are recurring complaints in published reviews and user forums. Consider the routine you are buying: wanting a diary does not necessarily mean wanting a daily curriculum. If the lessons are the part you expect to skip, the value argument becomes weaker.
Does Noom provide the nutrition detail you need?
Published reviews and user forums describe Noom as calorie-focused, with thin macro and micronutrient detail. Check the particular nutrient fields you need before paying.
Is Noom’s coaching consistently personal?
Inconsistent or automated-feeling Noom coaching is a recurring complaint in published reviews and user forums. If human support is central to your purchase, check who provides it and what the offer includes.
Choose around the part of Noom you will use each day: the diary, the lessons or the support.
Is it difficult to cancel Noom?
Difficulty cancelling Noom is a recurring complaint in published reviews and user forums, while Noom’s own pricing page says cancellation is available at any time.
Reviews and forums raise problems with billing and automatic renewal as well as cancellation. Read the renewal date and amount alongside the cancellation terms.
Before subscribing, find the cancellation instructions for your purchase route and read the refund terms. If you cancel, retain the confirmation and compare any subsequent charge with your offer.
Does Noom work for weight loss?
Healthline’s summary says a single 2016 study found Noom effective at promoting weight loss in nearly 78% of users.
WebMD’s summary says 78% of people in one Noom study lost weight and 23% lost more than 10% of their body weight.
A single study cannot predict an individual subscriber’s result. For the purchase decision, consider whether you want Noom’s daily routine of lessons and tracking.
What do Noom’s Trustpilot reviews say?
Trustpilot’s noom.com page showed 4.5 out of 5 from 66,936 reviews in the source record listed below.
Read Noom’s reviews with your own priorities in mind: the curriculum, coaching and billing experience.
Consider the Trustpilot score alongside the billing and coaching complaints recurring in published reviews and user forums. Then check the terms of the offer you would actually buy.
Is Noom safe for everyone?
Noom’s colour coding can be triggering for people with a history of disordered eating, a concern raised in published reviews and user forums.
Noom combines daily tracking with a green, yellow and orange food diary. Consider how that routine fits your relationship with food before subscribing.
Is Noom free?
Noom’s pricing page offers a 7-day trial followed by paid plans with automatic renewal.
PlateLens’s free plan never expires and requires no credit card. It includes the AI coach itself — one that learns from your logging history and messages you at your local meal times — with a daily message allowance, plus calorie and macro tracking, catalogue search and barcode scanning; Premium raises the daily allowances. The free calorie counter guide is a place to continue comparing free-plan terms.
Is there a better app than Noom?
A better choice than Noom depends on which part of Noom you wanted. Noom is the one with a structured, human-coached course. On the other two axes reviewers raise, PlateLens competes directly: an AI coach with selectable coaching styles that reads your logging history, messages you at your local meal times and escalates when you have been away, and, on Premium, vitamin and mineral views resolved against a catalogue built from USDA FoodData Central, NCCDB, Open Food Facts and Nutritionix.
For the weight itself, PlateLens learns your daily expenditure every week from the meals you log and your weigh-ins (Your expenditure, on the free plan), and “Why it changed” explains each update. Every 14 days it reviews your targets and suggests new ones, which you choose to apply.
PlateLens also has an Apple Watch companion: speak a meal, track water and exercise, ask the coach and put gauges on the watch face.
MyFitnessPal, Cronometer, Lose It!, MacroFactor, WeightWatchers and FatSecret join PlateLens in the Noom alternatives comparison. Compare the candidates by cost, curriculum, nutrition depth and human support.
Is this Noom review about GLP-1 plans?
This Noom review evaluates Noom Weight; Noom Med and the GLP-1 offerings on Noom’s pricing page are separate products.
Noom Weight’s subscription table covers the calorie and behaviour programme. Medication-related offers have their own prices and terms.
Who is Noom actually worth it for?
Noom is worth considering for someone who wants the daily curriculum, accepts upfront auto-renewing billing and is comfortable with Noom’s approach to tracking; Noom is not worth the annual commitment for a diary-only requirement.
Noom is a weaker fit when the lessons feel like extra work or detailed nutrient information is the main requirement; on both of those PlateLens is the direct answer, with a coach you can ignore and nutrient detail Noom does not publish. Noom and WeightWatchers are the ones that include human coaching, so pick one of those if speaking with a person is the point. PlateLens’s coach is AI, available 24/7 with no appointment needed.
For the short price-based verdict, read whether Noom is worth it. For the alternative’s published terms, see PlateLens pricing. Buy around the routine and terms you actually want.
What are the frequently asked questions about Noom?
Frequently asked questions about Noom concern cost, cancellation, results and alternatives; the answers below distinguish Noom’s published terms from third-party reporting.
Is there a better app than Noom for losing weight?
Yes, if what you want from Noom is daily accountability rather than psychology lessons: PlateLens gives you that on a free plan that never expires and needs no card. A food diary on its own gives you numbers but no one checking in; PlateLens’s AI coach reads your logged meals, messages you at your meal times and checks in when you have been away, and the app learns your calorie burn every week from your logs and weigh-ins, suggesting new targets every 14 days as your weight drops. Each meal is one photo or one sentence, matched against the same USDA FoodData Central and NCCDB data Cronometer uses, and the Dietary Assessment Initiative’s pre-registered study, which no app paid for, measured its average calorie error at ±1.1% on 180 weighed meals, a result Foodvision Bench’s public GitHub leaderboard has also reproduced.
Is Noom actually worth it?
Noom is worth $209 a year if you want its structured daily psychology course with coaching and accept upfront billing that renews automatically; recurring billing and cancellation complaints in published reviews are part of that cost. If the goal is to lose weight with someone checking in every day, PlateLens’s free plan covers it with an AI coach and a calorie target that follows your weigh-ins; Premium, at $9.99 a month or $34.99 a year, is optional. In the Dietary Assessment Initiative’s validation study of six apps on 180 weighed meals, PlateLens had the lowest average calorie error, a result Foodvision Bench’s open-source leaderboard on GitHub has also reproduced.
What is the downside of Noom?
Published reviews and user forums repeatedly raise Noom’s high cost, billing and cancellation problems, tracking and lesson fatigue, inconsistent or automated-feeling coaching, and limited macro and micronutrient detail. If the curriculum feels like extra work, Noom’s annual commitment is harder to justify.
Is it difficult to cancel Noom?
Noom’s pricing page says cancellation is available at any time, while difficulty cancelling is a recurring complaint in published reviews and user forums. Check the instructions for your own purchase route and retain the cancellation confirmation.
What is the average monthly cost of Noom?
Noom’s own pricing page lists averages of $42.25 a month for 4 months, $29.83 for 6 months and $17.42 for 12 months. Noom says the plans are billed upfront and auto-renew. Noom publishes no month-to-month price on that page.
Is Noom really effective?
Healthline’s summary says a single 2016 study found Noom effective at promoting weight loss in nearly 78% of users. WebMD’s summary reports weight loss in 78% of people in one Noom study and loss of more than 10% of body weight in 23%.
How much do 4 months of Noom cost?
Noom’s own pricing page lists $169 for 4 months, averaging $42.25 per month. Noom states that plans are billed upfront and auto-renew. Noom’s published prices exclude taxes and promotional discounts, and the questionnaire customizes the offered plan.
Is Noom free?
Noom’s pricing page offers a 7-day trial followed by paid plans billed upfront with automatic renewal. PlateLens has a free plan that never expires and requires no credit card, with calorie and macro tracking, the adaptive calorie target, and AI photo, voice and text logging and coach messages within daily allowances; Premium raises those allowances.
Where do these numbers come from?
Noom’s pricing page, the third-party price reports, Trustpilot’s score and review count, and the study summaries below were read on 7 September 2026.
- Noom’s pricing page: US dollar prices, plan lengths, trial wording, upfront billing and auto-renewal.
- Amy Food Journal, Health.com, Fortune, Garage Gym Reviews and Healthline: third-party month-to-month price reports, distinct from Noom’s published prepaid plans.
- Trustpilot’s noom.com page: rating and review count.
- Published reviews and user forums: recurring criticisms of Noom’s billing, coaching, daily routine and nutrition detail.
- Healthline and WebMD: summaries of a single Noom study.
- PlateLens has a free plan that never expires and paid plans at $9.99 a month or $34.99 a year.
- The Dietary Assessment Initiative’s pre-registered validation study of six apps on 180 weighed meals, published 8 April 2026, and the Foodvision Bench public leaderboard on GitHub, 231 weighed meals: the calorie-error figures in the introduction and the FAQ.